Producing two substitutable products under a supply chain including two manufacturers and one retailer: A game-theoretic approach

نویسندگان

چکیده

In the current study, a supply chain structure is considered consisting of duopolistic manufacturers and monopolistic retailer. structure, product two substitutable products deliver them to end customers. One sells his/her only through common retailer whereas another one directly customers as well Obviously, competitive behavior established in order price under chain. this point view, game-theoretic approach applied including Nash, Manufacturers-Stackelberg, Retailer-Stackelberg games analyze pricing decisions. Then, equilibrium strategies obtained from investigated are discussed some insights presented. The results indicate that Manufacturers-Stackelberg Nash respectively lead highest lowest profits for whole system. Furthermore, profit game.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Game theoretic analysis of one manufacturer two retailer supply chain with customer market search

It is common that when a stock out occurs at a retailer the customer may go to another retailer. This phenomenon is often referred to as the customer market search. This paper analyzes the one manufacturer two retailer supply chain while considering the customer market search behavior. Game theoretic models are built to investigate the implications of this phenomenon in scenarios where wholesal...

متن کامل

A game theoretical approach for pricing in a two-level supply chain considering advertising and servicing

This paper considers the advertising, pricing, and service decisions simultaneously to coordinate the supply chain with a manufacturer and a retailer. The amount of market demand is influenced by advertising, pricing and service decisions. In this paper, three well-known approaches to the game theory, including the Nash, the Stackelberg-retailer, and the cooperative game are exploited to study ...

متن کامل

Competitive Pricing in a Supply Chain Using a Game Theoretic Approach

We develop a price competition model for a new supply chain that competes in a market comprised of some rival supply chains. The new supply chain has one risk-neutral manufacturer and one risk-averse retailer in which the manufacturer is a leader and retailer is a follower. The manufacturer pays a fraction of the risk cost (caused by demand uncertainty) to the retailer. We apply this competitiv...

متن کامل

A Game Theoretic Approach for Greening, Pricing, And Advertising Policies in A Green Supply Chain

In this paper, greening, pricing, and advertising policies in a supply chain will be examined with government intervention. The supply chain has two members. First, a manufacturer seeking to determine the wholesale price and the greening level and second, a retailer that has to determine the advertising cost and the retail price. The government is trying to encourage the manufacturer to green t...

متن کامل

MODELING RISK OF LOSING A CUSTOMER IN A TWO-ECHELON SUPPLY CHAIN FACING AN INTEGRATED COMPETITOR: A GAME THEORY APPROACH

In a competitive market, customer decision is made to maximize his utility. It can be assumed that risk of losing a supply chain’s customer can be defined based on products utility from customer point of view. This paper takes account of product price and service level as competition criteria. The proposed model is based on non-cooperative game theory, for one-manufacturer and one-retailer supp...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Journal of Industrial and Management Optimization

سال: 2023

ISSN: ['1547-5816', '1553-166X']

DOI: https://doi.org/10.3934/jimo.2022102